Advertising/sponsorship space in your yearbook

We see an increasing number of schools selling advertising space in their yearbooks, or getting sponsorship from local businesses.

This is a great way of adding some extra funds to your yearbook budget so why not give it a go?!  Here are some ideas for who to approach…

Primary: (we don’t see too many primary schools using adverts to be honest but I don’t see why not – you could set a trend!)                                                                                  You could approach parents who run their own local companies, or, for final year students why not ask local secondary schools?

Year 11:                                                                                                                          Driving instructors, Prom hire companies, hairdressers, beauty salons, Sixth Form Colleges.

Year 13:                                                                                                                                As for Year 11 – you could also try Universities and other local Further/Higher Education options.

Universities:                                                                                                                      We see a lot of adverts from course related suppliers – eg medical courses often have ads for pharmaceutical companies, insurance providers etc.  Try local companies who run Graduate programmes and have a high intake from your course/Uni.  You could also approach local bars and clubs, hairdressers, travel agents…  Another good one is Graduation gown hire companies.

If you decide to sell advertising space in your yearbook, you and the supplier will need to organise this between yourselves.  We’re happy to advise on artwork if need be, but we won’t get involved with payments or pricing in any way.  I’d suggest the best approach to pricing is to work out your ideal budget per student, and use the advertising funds to pay for additional pages, or our premium upgrade.

Alternatively (obviously only for students aged 18 and over) you could subsidise the cost of everyone’s book so you have enough left over for one last trip to the pub together before you leave.